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accordance with the provincial government and the State Tourism Bureau and the instructions apt learn from the famous seacoast resort of worldwide evolution experience, combined with metropolis group, and hasten the development of passenger seaboard resort in Shandong Province, 2003 In late November to late December, the Provincial Tourism Bureau organized a three seacoast vacation delegation, led along the Bureau and, respectively, went to Mediterranean Spain, France, Italy, Malta, the Caribbean, Brazil, Mexico, the United States, South Pacific Australia, New Zealand and additional countries, aboard the famous seaside city, isles and coastal cities such as outside the seaside tourist resort type were investigated. during the World Tourism Organization Secretary General met with relevant national and local tourism authorities dispute interchange, it namely visit sandy beach, water sports, resort hotels and transmission, restaurants, shopping, distraction, nightlife and other facilities, received the anticipated results. inspection scope, the content of the real, the achieve of the good for the nation only to discern the voyage industry *** . now learn reports on the situation as with:
a exotic beach resort tourism development in the basic situation
beach holiday in Europe is the birthplace of the early 20th centenary, the Mediterranean coastal resort famous seaside tourist center in the world. World War II France, Spain, the United States and Italy accounted for 30%, respectively seaside holiday in developed countries. Only the Mediterranean now receiving international visitors each year hundreds of millions of times, of which 85% streams to Spain, Italy, France and Turkey waterfront.
Islands and many other resort in the classic international 2002 year, Spain received 51.3 million international tourists trips, tourism revenue 37 billion U.S. dollars, accounting for 12% of GDP, providing 150 million jobs, beach holiday honor. which , 3640 km2 of the island of Majorca, the tourist season every 1.5 minutes of the airport planes catching off and landing one, annual tourists reached 10 million people, of whom more than 90% of international visitors, representing Shandong received 10 times of tourists, tourism revenue of 70 billion euros, 70% of the island's population employed in tourism and related industries.
the world's first tourist destination in France, south of the Mediterranean, the west by the Atlantic Ocean, cried the holiday heaven for tourists. France, the number of annual vacation more than 60%, half the people choose to go to the beach area vacation .2002 76.7 million people received international tourists, accounting for 10.7% of the world tourism market, tourism revenue 34.5 billion euros, equivalent to 7% of GDP, tourism accounts for hired humans 7.5% of total employment.
Italy 7300 km coastline, beach tourism is well developed beach resort the year 1999 received 106 million tourists trips, accounting for 34% of the total received, far along of a cloud of attractions, vocational beach tour company 12000. the southern Campania district, tourism revenues in 2002 equivalent to 20% of GDP, seaside tourism accounted for 65% of domestic tourism, international travel accounted for 55%.
island of Malta area of 316 square kilometers, population of 370,000. the country will the beautiful island scenery and deep history and culture incorporate to develop holiday, the annual reception of international visitors 1.1 million people, is 3 times its population, 246 million tourism revenue Maltese lira, the equivalent of economy total 1 / 3, tourism revenue accounted for 22% of revenue, providing a 1 / 3 of jobs, including beach holiday close to the tourist industry endowed 50%.
South Pacific island of New Zealand, consists of ten several islands and islets, is a typical representative of marine culture. subtropical northern Gulf islands spread, the unique coastal scenery, many Hot Springs. The country attaches excellent magnitude to tourism, the tourism industry to determine the leading industry for the new economic .2002 inbound tourists 1.96 million travelers, the total output of 14.6 billion Singapore dollars of tourism, accounting for 10% of GDP, has become the country's largest backup earner, providing 10% of the country jobs. the afterward 5 years, the number of tourists throughout New Zealand will increase by 50 %.
Australia is the smallest continent on Earth, is also the largest island with a coastline of 36,000 km. the special geographical and climatic conditions, so that various types of beaches, bays and coastal scenery colorful, unique, a seaside resort tourism destination, the Gold Coast,beijing escort, the world famous Great Barrier Reef. In 2002, the Australian inbound tourists 4,841,200 passengers, the total output of 70.8 billion Australian tourism industry, more than the traditional agricultural and mining industry, accounting for 4.5% of GDP ; tourism earned 17.0 billion Australian dollars, is the largest commerce in services export industry; tourism practitioners of total employment accounted for 9%.
Brazil is the world's largest tropical country 8,000 kilometers of coastline is dotted with many smart scenic beaches . The colorful country full of tropical scenery, the unique charm of the cultural landscape advantages, the development of seaside holidays. In recent years tourism has become one of the fastest growing industries in Brazil .2001 4.8 million foreign tourists trips, representing South America received 33.14% of total area, tourism earned 3.7 billion U.S. dollars, accounting for foreign exchange in South America 32.74% travel to determination the employment of 600 million people.
Mexico is one of the world's altitude ten famous tourist, many coastal islands, coastlines 16000 km 70 to 80 years .20 century, the Mexican government selected 5 deserted beach, development and construction of the Cancun, Los Cabos and other five major seaside resort, created in the international development of resort area the size of government success stories. visitors to travel to Mexico, the first goal by seaside .2002 visitors elegance cruise to the Mexican people over 4.78 million, accounting for 65% of the world's cruise tourism .2002 19.7 million foreign tourists the country people, acquired $ 8,858,000,000 tourism revenue accounted for 9.5% of GDP, providing more than 170 million direct employment opportunities, tourism is Mexico's third largest pillar industry.
U.S. coastline 22,680 km. east, west and south beach has many attractive seaside resort land. U.S. 230 million people each year go to the seaside tourist .2002 up to 1 million passengers over 45.4 million U.S. visitors inbound tourists, the world No. 3, Hawaii is located in the North Pacific, the 132 islands, 1,500 miles in length, average annual temperature is 25 ℃ ~ 30 ℃, is the world famous tourist resort, 2000, 7 million annual tourists trips, tourism revenue 10.9 billion, both damaging the previous log, tourism revenues accounted for 60% of GDP. the state tariff, fatigue employment, most of the residents depend on private earnings contribution of the tourism industry.
two opener seaside resort tourism development features
(a) of the seaside resort rich tourism products. To improve the attractiveness of seaside resort tourism, tourism products enrich and gradually fashioned a bathing beach, water sports, cultural tourism, theme parks, folk and special tourism activities comprised in the project, composed of seaside resort tourism products system to encounter the tourists in a location a long time purchaser demand for leisure. < br> seaside resort tourism is the main attraction 3S (sun, sea, beach), and their related waters of beaches and coastal landscape composition. Beach is a seaside holiday one of the basic facilities essential to the general movement by the water area, swimming area, sunbathing area, beach play area, ancillary facilities and bar facilities, providing and other configuration service component, the space open, patchwork, some extending several kilometers. I saw, emancipate, therapeutic, benches, wooden sidewalks, fresh water flushing facilities. To meet the needs of the family holiday, far away from the sea with more facilities for children's play activities. Rio de Janeiro, Brazil's largest port city, 90 km-long city beach, there are 30 places on the natural beach, one of the most Bach Long Beach 18 kilometers in length. Some of these beaches waves surge high, suitable for surfing and water sports to carry out; some sand as white as jade, svelte and soft, is to carry out beach volleyball, beach soccer, sand ideal for sports place. Paxi Ya resort in northern New Zealand, the world distribution of rare immense up to 140 kilometers of beach. Australia's Gold Coast, Surfers Paradise, wide beach, Burleigh Beach is known around the world Hite beach and beach sports sites. Cancun, Mexico, is a 21 km long, 400 meters Kuanjin snake island, there is a 20 km long beach of white sand beach, covered with nice sand formed by the weathering of coral, was named 7th largest beach resort, north and south conferences, the World Trade Organization General Assembly and other major international conferences held in this .2002 300 million annual tourists, tourism foreign exchange income of 32 billion U.S. dollars, accounting for foreign exchange in Mexico travel 36%.
the past 10 years, with the gradual manhood of seaside holiday,shanghai massage, with most closely, the most uncommon feature is the sports tourism project. In particular, golf has become increasingly fashionable seaside resort of sports tourism. Spanish National Tourism Board's current promotion and commercial slogan is The average 120 km one. 77 golf courses in Hawaii, with an average 216 square kilometers 1, many hotels have their own stadium. for the wealthy seaman sports, the Spanish set up more than 300 sailing clubs, Mallorca Palma Port will be built on recess. Malta beach no vantage, but with Paradise Bay, Gold Harbour, more than 10 renowned bay. the efforts to create surfing, fishing, paragliding, water skiing, air wave embark and other sports, and held golf, tennis, horse racing, squash, classical automobile accidents tall descriptions, so that activity into Malta seaside holiday resort emphatic features. Hawaii has become a world famous water sports center, many world-class water sports championships are held here, bringing all the sports competitions of 2.4 billion dollars in revenue.
seaside resort tourism product diversification is also reflected in culture and history combining. The resort full of history and cultural resources, the cultural relics, salons, folk customs, culture and other products into the seaside resort. Blue Coast is a French masterpiece the Holy One, the country launched the Museum Pass . To highlight the local specifics, historical and cultural resources focus on the development of Naples to Pompeii as the backdrop, summer open-air large-scale organizational performance. Spain fired the tours, food tours, ecology walks, art tours, private tours with a clear theme building tourism products, giving beach holiday to the rich cultural connotations. The resort focus on orthodox culture, innovation, promotion and display . Rio de Janeiro, the Brazilian samba, football culture and beach holiday together, Cancun, Mayan cultural sites will be around day trips into the scope of holidaymakers. Hawaii full inheritance and reproduction of the local indigenous culture handed down, production most local features, the most acceptable tourism projects.
theme park by the seaside resort of tourists are also greet. Australia's Gold Coast, the city's population of nearly 50 million people, 80% were busy in the tourism industry. The city has 60 golf than Stadium, 12 citizen parks, there are Speed exciting project, which attracted a large number of juvenile adventurous tourists. Melbourne, the construction of the relinquished gold bomb theme park, retention the original antique streets and mine, visitors tin not only watch the original gold deep underground, mining tools, View Gold Rush epoch of analog membrane, also screening in the Jinsha rill gold. Los Angeles to major entertainment and tourism development as the leadership theme park, integrated tourism project in the world to enjoy high visibility. Travel less than a single product, plans Hong Kong in Afghanistan Ventura to build a civilization approximately the world, the contents of a large theme park, with a total investment of 400 million to 5 million euros, the company hired Danish devise, a design fee of 500 million to 600 million euros , the goal is to attract visitors each year 300 million people. These greatly additional theme park resort destination reputation, bright, dynamic and exciting level, with the beaches and other landscapes are interdependent, a tourist resort, principally youth and family visitors must dos.
the resort to a variety of special activities, beach holiday full of vitality. France Azur major tourism cities Yan Zheng-qi Dou, perennial spring, a rose celebration, film celebration, a Formula One Grand Prix, Jazz Festival in summer, Jasmine Festival, held in a small village in autumn chestnut festival, Grape Festival, Mushroom Festival, winter acrobatic, lemon festival, carnival, Mimosa Festival, described as and endless. the sweetness of reputation earthquake, frequently organizing conferences, exhibitions and other events to enhance tourism attraction .2002 1345 held major international conferences and national meetings will be held in 2004, the World Urban Forum of Cultures, including the 4 exhibitions, melody events , celebration activities, there are 6 million people took part, expected to attract 150 million international tourists. Rio de Janeiro, Brazil in late mid-year 2 Carnival, held grand samba ***, a watch and to attract international tourists booking projects in only 4 days holiday in Rio de Janeiro can attract 40 million visitors. about every month throughout the year in Mallorca folk festivals, such as the San. Antonio Festival, Carnival, Easter, Moros Festival Large Folk Art Festival and Christmas, and often hold some traditional sports competitions, such as the bonfire celebration, pluck of campaign competitions.
(b) of the seaside resort tourism support services, improving and perfecting. To meet the needs of different levels of holiday visitors , the resort built a 7 different types of accommodation: (1) star hotel. high-end hotels are mostly built on the coast, and maximize the sea view chamber. Palma Bay Mallorca Island approximately 3 km of the coast, the focus 4 star, 5 star hotel 6, effectively for the wealthy class, conference and stimulus travel vacation tourists. Some hotels located in palaces, castles, old buildings or natural loveliness, the unique charm, as high consumer services. (2) family hotel. a long history, simplicity and has a family atmosphere, in small towns and villages are more prevalent. (3) holiday apartments. fully furnished, suitable for families and groups, most of the press a week or two accrue . (4) camping sites. government regulations allowed only in appointed camping site. Spain has 1,200 camping many sites can accommodate 65 people. (5) Youth Hostel. belonging to the local youth sports unions to form a nationwide network of for young people and students. (6) village inn. With the rapid and holiday villages appeared to village understood for the normal context and folk customs. (7) spa. to provide treatment facilities and type of rehabilitation services, sports fitness tourists , an ideal place to relax. Hawaiian resort hotels, business hotels, vacation homes, condo hotel and timeshare hotels and other hotels, apartment occupancy rate of 83%. in Sydney's Bondi Beach Avenue inside, covered with a variety of low-star hotel room, balcony, platform, decorated with chairs and coffee table, set the open gate of the hotel bar. Mallorca spa and thalassotherapy lusty product development, four-star hotels and upon Piyou outside and indoor swimming pond, and some hotel also has a fitness center pretended sea water, artificial sea water heating. Tangalooma Australia, the main tourist attraction is the night in the navel reaches of the beach from the sea to feed savage dolphins, but also in 70 kinds of different colors of sand on a sand island sand sliding .1981, the Australian brothers in a family home with 200 million Australian dollars to purchase 20 hectares of land development in this island resort has so far provided 25 million Australian dollars to build resorts.
as convenient for visitors to enjoy a distinctive dining, the beach and city streets, with a large number of restaurants and bars serving local cuisine, specialty coffees, brandy and beverages. French cuisine and brandy, pasta and pizza, roast, Spain and seafood, braised hare and Lan Puka Malta fish trays are local to attract tourists. development of a waterfront Naples, Italy, holiday villages, and vigorously promote pizza. Spain edible diversification as an important part of coastal tourism promotion efforts, create a unique dining image, so that food has become a tourism project, local people said humorously: Italian food, Korean barbecue, Japanese food, Chinese food, it also complimented Australia's seafood special, kangaroo beef and wine. 500 in 2004 to create a new 600-seat large dining venue. Sydney Auction Centre in Australia accomplishing seafood distribution the waves of diners barbecue cooking seafood choice. Tangalooma Island cottages for tourists to buy food to cook yourself.
Nightlife is an necessary factor of seaside holiday, and even referred to as unique Spanish coastal city of nightlife, theaters, theaters, concert halls, exhibition halls, convention centers have a diversity of recreational activities, pubs, bars, nightclubs are normally open until 3 am to 4 points, in many places throughout the night. Mallorca built on Europe's largest nightclubs. According to statistics, 80% of tourists visit Spain for 2 more times, 70% more than 4 times and then visitors, 80% of repeat customers is the go to the seaside, nightlife is to attract tourists to revisit an important factor. Australia, New Zealand's three bright specks in the night life is the waterfront plaza, open bar and casino. Keynes inside the harbor opened up a Mei Yin Square, the extensive green space, open land and sophisticated synthetic swimming beach essay, night lights dim, the air mythological. Sydney Opera House and Harbour Bridge in the center of the nightlife scene great honor with all of the buildings lighting outline in the Gulf in the lantern boat shuttle. Opera House, inside and outside the seawall and the street, put the thousands of shopping malls outside the open-air tables and chairs, like the stars on a million lights and sea breezes in the drinking, talking, drinking coffee or dance. Paradise Beach the Gold Coast every night to open night markets , many street representations will give visitors a actual amplify in interest.
(c) a very popular tourist shopping. seaside holiday shopping time visitors are more exuberant. European coastal cities to open the shopping streets, walker street, both for local services, but also a paradise for foreign tourists shopping, travel shopping tourism revenues accounted for the proportion of 60% or more.'s Cross Road, Cannes, France, the Mediterranean-oriented boutique street, visitors can also enjoy the world's known brand and sweeping views. Nice ; the open market, over 600 small business landlords, artists, craftspeople business. Barcelona, Spain, Lamb Las Avenue connection wharf and advertisement center, tourist-intensive countries, the local series of unique souvenirs, second-hand market is full of surprises, Avenue on both sides of the small lane extending row upon row of small shops, unique. the local tourism sector and the municipal sector coordination, standard tourist shopping region, special shopping tours prepared by the Chamber of Commerce members and the tourism sector 50% of the funding, promotion, promotion of shopping tourism. handicraft production center on the island of Majorca, set crafts of Daquan. local farmers attempt a variety of craft workshops and stalls everywhere, every beach on the island, are equipped with relatively neutral of the shopping area. fragrance workshops, pottery workshops, cheese workshop, workshops and other glassware, both tourist spots, but also the shopping area. Australia, New Zealand shopping on the road usually used by tourist information center + shop + shopping public toilets, shopping cache or gas station + (supermarket) + public toilets, or shackle restaurants (with public toilets) + shopping store model. in the tourist area, allowing visitors to access the restaurant and out the door and through the shopping area of natural cleverly. Gold Coast, the Pacific Mall on the beach wide, with 4 large division stores, a supermarket, 260 shops, a children's play center, 12 cinemas, as well as food street, and tourists lounge. handicrafts, souvenirs are unique, with a meaningful tourism promotion shopping + feature.
(d) coastal tourist zone transportation network. holiday travel requires rapid straight international routes and the the intensity of the at the outset. Australia's east beach tourist city each have their own airport, only 12 million people in the city of Cairns, 31 international flights per week to open the line classes, via New Zealand, Guam, Hong Kong, Osaka and Singapore. Gold Coast from Brisbane Class City, only 80 kilometers, yet also opened the access to independence in Japan, Singapore and Hong Kong's international routes and the expansion ambition be greater in 2006, the international airfield. Auckland as New Zealand's largest city, and 10 international routes instantly to Australia, Pacific islands, the United States and South USA, stopping in Sydney, Brisbane and Los Angeles stretched to extra international routes. Spain has 32 international airports, one mean of 1 per 1.58 square kilometers, the tourists went to Spain, 1 / 3 of the plane , the largest of the three routes vehicle are leading to the coastal cities and islands. the French Riviera town of Nice's international airport Fei Bali more than 30 everyday flights, Fei Lundun more than 20 everyday flights. to develop the resort tourist charter business. flew out of the Spanish tourists, approximately 70% take a non-scheduled flights (charter flights). Europe has the strength of massive travel companies are also operating treaty company, has nailed sales channels and customer base membrane. Britain's largest Thomson Holidays travel wholesalers and Germany were the largest tourism wholesalers LTU will be a massive number of tourists with charter flights directly to Mallorca. domestic and regional transportation handy. Spain's rail network to radial delivery as the center of Madrid, covering the whole of Spain Peninsula, and interlocked with the European countries. the French quick train connections and high-speed trains in France and the blue beach and all the major cities of Europe. coastal city transport facilities. The coastal city has a peerless decoration, specifically for open-top double-decker voyage observers Tour Bus. Australia, New Zealand to reside connected with the scenic tour bus alternatively canoe, either tour guides and tourist entertainment, journey warships generally medium-sized catamaran,shanghai massage, colorful, luxurious facilities. in Oakland Bay, pedaling with a Water containers yellow quality and level of honesty of numerous coastal resort city of cities, and some countries, such as a complete resort country. city beautification, cleaning, orderly traffic, and beach matched thespians, seamless. Tourist information services everywhere, the Advisory center, tourist sites and unravel the system of three aspects of instruction, airports, seaports, urban areas,adaptedness foods are assorted. those who absence dietary fiber intake, scenic areas, beaches and according the road are equipped with tourist information center, placed more than 100 tourism brochures, and some also equipped with calculators for self-examination. All lavatory facilities are open to the passers-by, the urban avenues and green space with coin or free toilets, entirely equipped, convenient and neat. signpost city wash inside and outside the eye-catching vehicle nodes. tourism practitioners of good quality, mission travel by bus from the driver and tour adviser, meantime driving, while explaining. resort security of our community dwellers friendly and culture, such as France that environmental elements.
Third, the overseas development of the main tourist beach resort experience and major gaps in Shandong Province
(a) of the main experiences abroad
1. unified scientific planning. Governments of coastal tourism development in highly care to all the provisions of seaside tourism resources for the state, the right to use apportioned to areas accustomed by local government control. national, provincial (state), municipal governments have developed three waterfront development control planning, land use, zoning principles , resort facilities, access roads, environmental conservation, conference facilities, activities, and have made explicit that combination, various types of development have to obey with the unified planning. The Government through the planning and infrastructure construction to control the development intention. Countries also formulate relevant regulations so as to coastal development of decree. there are countries such as Spain, a more absolute seaside creating regulations. Mexico's Cancun is in strict obedience with plans developed beneath the premise, established 30 years ago still play a decisive role in planning. Spanish Blue Sa Luote Island development plan, the building density , height, architectural style, construction materials, distance from the coastline have explicit standards, restricted forbid on the island where 90% of mend mansions, structures not more than 3 layers, and dilute development density, the necessitated tourist facilities and the beach opened a decisive distance, stretch-type waterfall prototype behind into form. Auckland provides Pier 2 / 3 of the land for the yacht service area and the chief amusement area, Melbourne Docklands Harbour District requires all coastal waters to 100 meters away from the establishing to outside , 5% of the land for the construction of resort hotels. Hawaii land subject to strict protection and control, even now landowners have no right to arbitrarily change the maneuver. Italy Campania draft decree stipulates that the personal company Coastal Tourism industry, beaches and waterfront facilities must win the right to manipulate, develop content must comply with regulations and the overall waterfront development arrange. acts of state-owned coastal areas against mining, agricultural livestock land use, industrial deed, accepted the draft is alter from the action of the various buildings on existing water system for changes to the perform, digging, dumping of consume action and collect sand or other material behavior. in the coastal beach areas, from the beach within 600 meters from the border inside, do not permit the construction of the road collateral to the coast and beach. on the beach within 300 meters, does not permit the construction of tourism facilities in residential properties or whichever other form of housing. beach within 600 meters within the boundaries, does not allow the construction of a apparatus for purifying water, waste management facilities and pumping stations.
2. adhere to the mall orientation. accurate source mart positioning development and construction in the resort guide and has a crucial role. seaside holiday market is well received from the constraints of space, but also by cultural and psychological factors. Mexico's most momentous source market situation in its siteline the United States, its cardinal European market positioning near historical and cultural correlates with them in Spain. Rio de Janeiro, Brazil, the 1st source market is its adjoin Argentina, and no the United States. Australia and New Zealand are regarded as the chief domestic source of tourists, two are each other's largest international source country, emulated by Britain, Japan and the United States. States to converge on market segments, according to the Scale of source markets and the development and construction tactics, product development, accent on targeting and personalization. Spain received 90% of international tourists from Europe, the resort has a specific target groups, respectively, received their visitors, tourists in other European countries, as well as admission sport, retired, youngster and kin vacationers in the resort. for rich European features like a private yacht , Mallorca has adult a number of marinas, a aggregate of 23,000 berths,toronto escorts, parking charge 1,000 euros per night, many members of the royal family, famous stars, film stars, shipping tycoon's personal yacht moored in this annual.
3. innovative promotions. States to enhance efforts in promoting innovation, and exhibit a new picture of tourism. Spanish Main Beach holiday, promotional slogan is Tourism lawful traditions held every year that will be the majjust abouturce markets. Spanish National Tourist Board put 87 million euros for tourism information service facilities, and links to official websites and corporate sites, high rates of return, the state tourism Web site of 4000 2003 kicks to approach 1,000 million. the French government prepared the tourism sector in 2002 to 80.9 million euros ration in 2003 determined to increase the allowance by 40%. State, local governments and private enterprise jointly set up a established in 26 countries, 31 bureaus, responsible for overseas promotion, countries operating expenses in 2002 27.44 million euros. Malta in the world, established 12 tourism offices, including one in Beijing. annual promotional asset 20,000,000 euros, of which government-funded 18 million euros, in the United Kingdom, France, Italy and other countries on the fashion media advertising, participation in international tourism exhibitions at the 1000 press scope. Sydney and the Gold Coast as many as 100 varieties of promotional materials, the use of 11 languages, in array to open up Chinese markets to expand, specifically the development of Chinese language website. Hawaii attracts a large number of Japanese tourists to the island's major tourist facilities have Japanese interpretation system, there is a special Japanese television channel. South Korea, Japan Airlines Honolulu has a high-end companies in the resort, devoted to receiving their visitors.
4. policy fiscal patronize. a sequence of amounts taken by Governments, on the seaside resort tourism development policy of financial advocate given. ... Italy
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